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Are you struggling with that person on your gift list who has everything? Have you thought of giving a year of Amazon Prime? It’s the gift that keeps giving throughout the year with free 2-day shipping, instant streaming of thousands of movies and shows, and access to millions of songs commercial-free. Get that special someone Prime for a year. Details are at HeyYoAva.com/giveprime.I had a completely different show scheduled for this week, but I’ve bumped that topic down to cover Quarter Four instead. I want to discuss why Q4 is so important, and how you can cash in. Even if it’s a bit too late this year, why not start now gearing up for Q4 2019!?! The more you plan and prepare, the more epic it will be! I have several friends who have been anticipating Q4 since last year. E-commerce sales were in the HUNDREDS OF BILLIONS of dollars in 2017. That is enough pie that anyone who wants a slice can have a decent chunk. According to the National Retail Federation, holiday sales can be up to 30% of retail sales for the entire year. Quarter Four is the bread and butter for retail. Needless to say, anyone selling anything online has been anticipating this time of year probably since December 31st of last year. Words like “fruitful” and “abundant” come to mind. During Q4 of 2017, Amazon made $60.5 billion which beat analyst predictions by a cool billion. I personally know people who did very well with Amazon during last Q4, and have seen the numbers with my own eyes. How did they do it? Books and t-shirts! How much? $20,000. If you don’t already have some significant infrastructure in place, it’s too late to see that kind of scratch this year, but you can still grab a piece of the pie.
The Mad Dash of Quarter FourFor months, I’ve had it on my to-do list to revamp my books so they are fresh and ready for Quarter Four. I have failed miserably at getting that done. Working online isn’t all rainbows and butterflies. It really is a hustle and a grind. It’s just so much better than hustling and grinding for someone else’s dream. There’s still time, but it’s ticking away rapidly. If you haven’t already begun your mad dash, you can still get in and get started! I want to mention here, that The Candid Cashflow Podcast covered 5 Amazon side hustles anyone can start in Episode 12. The fasteest way to jump into a retail side hustle, is probably there.
This Week’s Impromptu LessonThe last couple weeks, I have shared two of the most profound lessons I’ve learned about working online:
- It takes multiple streams of income to succeed online.
- You have to spend money to make money.
To be successful, you must willing to do the things today that others won’t do in order to have the things tomorrow that others won’t have.
Is There Still Time to Cash In on Q4 2018?The short answer is: Absolutely! The long answer is: Absolutely, if you’re willing to put in the time, money and work. Quarter Four is a bit of a work in progress for me. I have, and am going, all in on a couple areas hoping to reap some Q4 benefits. One area is Merch by Amazon. For those who don’t know, Merch by Amazon is the print on demand arm of Amazon. Designers like me, and maybe you, can upload designs for printing on T-shirts, long sleeve t-shirts, sweatshirts, and hoodies. They are still in the process of rolling out their latest product which is Popsockets. More on those later. Let me drop off a couple bombs right here. Here are a couple tips:
- Plain words sell very well
- Keep it simple when you do your listing. The title is the main traffic grabber…so much so that I don’t even bother with a description and bullet points
Where Should You Focus for a Q4 Return?You should focus on products. Whatever your strategy is, you have to have products to sell if you want to see a Q4 return. After that, you want to focus on getting eyeballs on your products. It’s all going to depend on your business model, niche, etc. Keep it simple and grind it out. Everyone I know creating products, shirts, etc. is in “upload like a maniac” mode right now and probably throughout Q4. I will include a couple methods for you if you’re just starting out to get involved and make a little cheddar for yourself in the show notes, so don’t forget to grab those at HeyYoAva.com/Episode45.
Who Should You Follow for Q4 Success?Well, I’m happy you’re following The Candid Cashflow Podcast! I definitely have some great suggestions for you from my network. That being said, I want to take a second and talk about networking for a moment. I discussed this in depth in Episode 26 of The Candid Cashflow Podcast, so be sure to check that out. There will be a link in the show notes. Networking has tripled my business in the last year and a half. I have found that great people attract other great people, and before you know it, you have a wonderful crowd all helping each other! So, reach out. You won’t be sorry. If you enjoy a particular YouTube content creator, don’t be afraid to reach out and let them know. If you enjoy content from a specific blog or whatever, interact! You never know when a few words could turn into a lucrative relationship! No man is an island and you don’t have to go about your Internet endeavors all on your own. In fact, it’s a lot more fun with friends! I’m going to put a few people out there for you. Some of these may be repeats, but these are solid people putting out explosive content that can help you make money if you pay attention.
- Keith Wheeler – Self-Publishing, Kids Books, No Content Books
- Kelli Publish – Merch by Amazon, No Content Books, RedBubble
- Merch Money – Merch by Amazon
- Kristie Chiles – Esty, Printful, GearBubble
- Dale Roberts – Self-Publishing, No Content Books, Aggregate Publishing, and much more!
- The Mikkelsen Twins – Dropping more info than most! Audiobooks, Merch, and more! Warning: language